Managing Customer Relationships: A Strategic Framework by Don Peppers, Martha Rogers
W i l e y | English | 2011 | ISBN: 0470423471 | 530 pages | PDF | 3,3 MB
From the Inside Flap
"No company can succeed without customers. If you don't have customers, you don't have a business. You have a hobby."
—From Managing Customer Relationships, Second Edition
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